Cute Cup o' Joe

I just saw this sweet new branding design for Fresh Simple Cafe in Brooklyn over on Twig and Thistle (one of my favorite blogs to check on a daily basis). The look is so sweet and calm. I like the limited use of colors and the simplicity. I wish I could stop by the cafe every day on my way to work and grab a cup! I would probably save the bag forever, it's just so darn cute.